"DoBabyDoo®" – now in black & white!

Black, White & a Touch of Color: The Perfect World for Little Ones

With the new “DoBabyDoo® Black&White” range, the traditional Fehn brand is expanding its popular collection with a series of products specially designed to meet the needs of the very youngest. The new items – a sun snuggle cloth, crinkle butterfly, musical snail, activity caterpillar, and the matching activity cube – are characterized by the signature black and white fabric, combined with bright color accents. This contrast design supports early childhood perception from the first day of birth and accompanies infants through their first months on their way to a world full of colors and shapes.

January 2025

Newborns are born with limited vision and can only perceive their surroundings as blurred during the first weeks of life. Studies show that infants react particularly to high-contrast images, as their retina is not yet fully developed. The black and white pattern, as used in the “DoBabyDoo® Black&White” collection, provides a visual stimulus that babies can easily recognize, thereby supporting eyesight and concentration. This promotes the development of neural connections responsible for processing visual information in the brain. But that's not all. Fehn combines the black and white design with specific color accents that become more important later in babies' developmental process. In addition, all items are equipped with well-thought-out play functions. “DoBabyDoo® Black&White” appeals to babies at every stage of development and helps them to explore their environment playfully.

Discovering the World Playfully: Versatile Functions for All Senses

Each of the products in the “DoBabyDoo® Black&White” collection is equipped with special features that appeal to different senses and abilities.

Muslin Comforter Sun

A soft comforter in classic black and white, combined with color accents and a friendly sun face as an eye-catcher. A rattle promotes the acoustic development of little ones. Ideal for cuddle moments and first gripping exercises.

Activity Cube Caterpillar

The explorer cube with caterpillar application offers numerous exploration possibilities – from a mirror for first self-perception, teething ring, rattle, to a mix of materials that encourages feeling and gripping.

Crinkle Butterfly

The exciting black and white surface structure of the small butterfly awakens babies' curiosity. It is easy to grasp and the crinkle effect remains attractive for little ones for a long time.

Mini Musical Snail

A musical box is hidden in the black and white snail. The melody soothes babies, while the teething ring in trendy purple slowly moves towards the snail.

Activity Caterpillar

The heart of the collection and a true innovation is the new Activity Caterpillar. It combines numerous play functions such as rattle, squeaker, teething ring and mirror with different materials, black and white patterns and colorful accents. The black and white signature fabric, combined with colorful soft velour and numerous play effects, makes the Activity Caterpillar a highlight in the category of early development toys for babies.

Innovation and Tradition United

With the introduction of “DoBabyDoo® Black&White”, Fehn once again demonstrates how high play value and modern design merge into innovative products. The collection shows that babies benefit from well-designed toys from birth, which appeal to their senses and playfully support their development. The Activity Caterpillar underlines this claim. It is particularly versatile and accompanies the baby for many months – a characteristic that makes Fehn a pioneer in the category of early development toys. “DoBabyDoo® Black&White” is also very special for retailers, as there is a dedicated packaging concept, just like with “DoBabyDoo” two years ago. Self-explanatory icons and tags specially developed for the respective play functions clearly show at first glance which senses the toy appeals to.