A successful start – Spielwarenmesse 2025!
Fehn presents four new collections at one of the most important industry events worldwide!
February 2025
In 2025, the Spielwarenmesse (Toy Fair) in Nuremberg once again thrilled visitors! The halls were full of colorful new ideas for young and old – whether digital or analog, it once again showed how innovative the toy market is. Fehn impressed with a variety of new collections that typically combine play value, design, and attention to detail.
The Spielwarenmesse was once again like a joyful, colorful and lively family reunion
, enthuses Sales Manager Christian Vollmer from the traditional Rödental-based company Fehn GmbH & Co. KG. We were able to meet all our national and international partners and key accounts - which is precisely why the Spielwarenmesse in Nuremberg is one of the most important industry events worldwide.
The collection 'Lazy, Crazy & Pink' – real adventure for little explorers!
Fehn GmbH invites you on a journey into the fascinating world of the rainforest. With the new collection 'Lazy, Crazy & Pink', the traditional company is launching a lovingly designed toy series that delights with three special characters: Sloth Lazy, the cozy darling in grey-beige, the crazy Chameleon Crazy in vibrant khaki-green, and the Flamingo Pink in delicate muted rosé. The new collection centered around this animal trio is one of Fehn's highlights for specialist retailers in 2025.
Dog Dotty – a colorful dog as a hero in the nursery!
The cotton collection is entering its fifth round in 2025 – and this time it will be particularly colorful and playful. At its heart is a charming dog with an unmistakable look: funny floppy ears, one open and one closed eye, trendy corduroy in fashionable purple, colorful details in blue, yellow, orange, and patterns in dots and checks. This "colorful dog" is the star of a new series of lovingly designed baby toys.
Fehn proves once again that design and fun can go hand in hand. The decision to use only cotton demonstrates the company's commitment to creating environmentally conscious products for the next generation.
'DoBabyDoo® Ocean' – Fehn dives into the colorful underwater world!
Who wouldn't want to go swimming with a little whale, cuddle with a friendly lobster in the cot, or explore the world with a large green turtle? With "DoBabyDoo® Ocean", Fehn opens up a new world full of fun and discovery. Lovingly designed items take babies on a journey into the depths of the sea, where lobsters, whales, octopuses, crabs, and turtles await them. As in the first 'DoBabyDoo®' collection, play value & play function are central. A highlight is the XL Activity Turtle as well as the whale, which will also be available as a bath toy. Whether at home or on the go: this collection captivates with its maritime diversity and extraordinary play value.
'DoBabyDoo® Black&White' – Learning and playing from day one!
With the new collection "DoBabyDoo® Black&White", the traditional brand Fehn is expanding its popular collection with a range of products specifically designed to meet the needs of the very youngest. The new items – Muslin Comforter Sun, Crinkling Butterfly, Musical Snail, the Activity Cube and the highlight of the collection, the Activity Caterpillar – are characterized by their black and white signature fabric, combined with vibrant color accents. This contrasting design supports early childhood perception from the first day after birth and accompanies infants on their journey into a world full of colors and shapes.
In 2025, Fehn has once again shown how diverse, modern, and innovative plush toys for babies can be. Specialist retailers can look forward to these new collections in 2025!
