Fehn on the podium
Sloth Lazy sleep aid wins 2nd place at the German Toy Award!
Fehn GmbH & Co. KG is delighted about a significant award: The "Sloth Lazy" sleep aid from the new "Lazy, Crazy & Pink" collection has won second place in the 'For the Little Ones' category at the German Toy Award 2025. This smart cuddly toy combines child-friendly design with innovative technology, ensuring gentle dreams. In addition to Lazy, the sleep aid friends series also includes Chameleon Crazy, Flamingo Pink, and a friendly whale from the DoBabyDoo Ocean collection. The award confirms Fehn's commitment to providing security for babies and making parents' daily lives easier – while maintaining quality, safety, and sustainability.
August 2025
Smart Technology Meets Cuddly Design
The Sloth Lazy is much more than a classic cuddly toy. Inside, it hides a removable sound module that plays either five soothing nature sounds such as heartbeat, ocean waves, or bird chirping, as well as five classic musical box melodies. An integrated cry sensor automatically reacts to the baby's crying or whimpering and activates the last chosen melody. This sensor remains active in standby mode for two hours, so parents can be sure that their children will gently fall back to sleep even at night.
With its soft plush, knit, corduroy, and velour material, Lazy also offers a sensory variety that invites babies to feel and explore. Since the sound module is easily removable, the cuddly toy can be washed at 30 degrees – a detail that noticeably simplifies parents' daily lives.
Award with Radiance
Second place in the 'For the Little Ones' category at the German Toy Award is a confirmation of Fehn's consistent product strategy. "We are very pleased about the award, because it shows that our products hit the mark: security for babies, relief for parents, and the highest quality for both," says CEO Arnold Fehn.
The German Toy Award has been presented since 2002 and is considered one of the most important awards in the industry. Each year, toys that are pedagogically valuable, high-quality, and innovative are honored. What's special: In addition to an expert jury of educators, editors, and experts, consumers and children themselves also vote – which makes the award an authentic voice of the market.
The "Lazy, Crazy & Pink" Collection
With "Lazy, Crazy & Pink," Fehn has created an imaginative series that gives babies security and playfully promotes their senses. In addition to the award-winning Sloth Lazy, the curious Chameleon Crazy in vibrant green and the elegant Flamingo Pink in soft rosé are also part of the series. Both adopt the proven concept of the sleep aid and combine loving design with smart technology. The collection is complemented by a friendly whale from the DoBabyDoo Ocean series, which, as a sympathetic marine inhabitant, ensures calming nights.
All models are equipped with the same sound module including a cry sensor and offer parents the assurance that their children will fall asleep gently and feel safe.
Quality Toys with Tradition
Since 1949, Fehn GmbH & Co. KG, now in its third generation, has stood for high-quality baby toys "designed in Germany." As early as the 1980s, the company established its own factories in Sri Lanka, which are managed sustainably according to German quality standards. All products are tested by independent testing institutes and comply with the highest safety and quality standards.
For more than 75 years, Fehn has thus focused on innovation, reliability, and emotional values. With the new "Lazy, Crazy & Pink" collection, the family business once again shows what modern baby toys can look like: lovingly designed, functionally well thought out, and safely produced – for sweet dreams for the little ones and relaxed parents.
