Cuddly, shaggy, FredErik: 2 Friends for Life

Fehn celebrates the soft, cuddly world of curly plush with a new collection.

January 2026

With 'FredErik', Fehn introduces a new collection that invites young and old to feel, touch, and cuddle from the very first moment. It is made of super soft curly plush. Matching the fluffy material, two characters take center stage that couldn't be more different yet form a perfect duo: the caramel-colored bear Fred and the sand-beige elephant Erik – both go hand in hand on a journey of discovery and their design fits into any modern nursery. They are best friends from the very first moment of life. The collection comprises a lovingly coordinated product world of 24 items that accompany families from day one – from the very first touches to first play moments and lasting little memories.

Fred and Erik: Two characters, one feeling of closeness

Gentle bear Fred stands for calm, stability, and the cozy warmth of a home. He is the friend you want to snuggle up to, and with his caramel color, he brings an extra dose of comfort to the nursery. By his side shines little elephant Erik – a curious, funny playmate with big ears and a long trunk in a friendly light color. Together, they tell a story of friendship and adventure that runs through the entire collection. Whether as a loyal companion in bed, an adventurous friend in the stroller, or a loving gift for a newborn – Fred and Erik are always there when little hearts need great closeness.

Curly Plush: A material that touches

For the new collection, Fehn relies on curly plush – a particularly soft, voluminous, and haptically stimulating material whose curly fibers intuitively invite petting. Parents appreciate it for its high quality, robustness, and a look that is both modern and timeless. For babies, it means one thing above all: a cuddling experience that calms, feels familiar, and playfully stimulates the senses. In combination with soft colors, clear designs, and lovingly designed details, a product world is created that fits perfectly into modern nurseries, evokes emotions, and is also particularly easy to care for.

Loving companions for every moment

Whether as an XL cuddly toy for first grasping, a smaller "Hello little One" cuddly toy with a space for monetary gifts for a birth, or a soft security blanket that provides comfort in both small and large formats – each element of the collection fulfills its own emotional purpose. Rattle bracelets, mini rattles, and bean bags awaken the first senses and playfully encourage movement. The activity spiral and cloth book open up exciting discoveries for curious eyes, while crinkle toys and the harmonious decorative mobile create magical moments in the nursery. Even the mini musical mobile becomes a loving constant that calms babies and accompanies them to sleep with familiar melodies. Every product in the collection is part of a larger whole – a family unit in which babies immediately feel welcome.

For the first big adventures – and the most beautiful memories

'FredErik' is more than a new collection: it is an invitation to discover the world together. What begins with a gentle touch becomes an everyday ritual full of cuddling joy. Parents find reliable companions in Fred and Erik for their shared time of getting to know and growing, while children have two friends for life by their side. The 24 products of the new collection create many special moments – from the first photo with an XL cuddly toy to the familiar security blanket that accompanies them for years.

Fehn supports additional sales in specialist retail with an eye-catching display for the 'FredErik' collection, stocked with mini rattles, crinkle toys, and rattle bracelets featuring bear Fred and elephant Erik. The compact presentation is ideal for the checkout counter, shelf, or as an additional placement at the POS. The lovingly designed products impress with their high-quality workmanship and excellent price-performance ratio – perfect impulse items that immediately catch the eye and are gladly taken home.